CASE STUDY 1

Chris Brown – Love More ft. Nicki Minaj

Length 3:09

Released: July 16 2013

Produced by: FRESHM3N III

It features Brown taking some of his friends to a night club in his car, when he turns on the radio and the song starts. The music video features a cameo by Nick Swardson as they drive shotgun. At the club, Brown is seen flirting, singing and performing synchronized dance moves with his backup dancers, while multiple shots of Nicki Minaj are shown.

Themes – The main theme is clubbing as there is a lot of dancing and lots of people having fun.

The video is performanced based due to the fact that there is a lot of choreography involved, there is a bit of narrative to it in the beginning but I think he chose a performance based video just to show that he is having fun.

The representation of chris shows him to be very popular with girls and shows him to be a great dancer throughout the video. he sells himself by the way he dances and makes you wonder what he is going to do next.

The use of strobe lights in the beginning create the allusion of a club feel and also connotes dancing and happiness 

I liked the mid close up of chris when he lip synching and the camera captures his profile , I thought it was very effective and you were able to clearly see the words he was lip synching.

There was a lot of cuts which went great with the beat of the song and made the music video flow. 

I liked the slow motion effect that was used when the camera panned out to a full body shot of chris in the middle surrounded by girls.

I think the target audience was for young people aged around 15-25 years old

I really liked the slow motion and might consider using it in my music video as it just emphasizes the main artist and also it made you focus on the lyrics. I would be considering using that editing technique.